Small Businesses Need to Think Big About Hiring

August 6th, 2014 by David Rothschild Leave a reply »

How well is your small hirebusiness doing in recruiting new hires? Even as the economy improves and organizations start stepping up their hiring efforts, you may still find it difficult to attract qualified workers. In fact, more than half of companies still have open and unfilled positions due to a lack of available talent, according to a new report at the Democrat & Chronicle. You can remedy this problem by starting to think big about your hiring process.

For example, when was the last time you and your colleagues put yourself in the shoes of candidates to see why would they want to work at your company? During interviews, make a point of showcasing what makes your business stand out from the competition. You can be assured that the best and most talented recruits will be looking for companies that they match with in terms of values and culture.

You’ll also want to consider starting a program where candidates can shadow your employees for a day to get a better idea of your day-to-day operations and to see if there will be a good cultural fit.

Are you using social media to your benefit? It’s not enough for organizations to use Twitter, Facebook and other channels just to hype their accomplishments or address criticism. Reach out to new candidates through social channels, letting them get a sense of what it’s like to work at your business. When you find a promising candidate on LinkedIn, for example, your next step should be to check other social media for any inappropriate photos or comments to weed out undesirables.

And while you can target more younger people with social media, it’s important to remember the value in hiring older employees for their wisdom and experience, noted a recent post at Forbes. The added benefit is that you will get some talented mentors for the younger members of your team.

At the same time, you need to make sure you are offering fair compensation. Take advantage of the data at sites like PayScale and Salary before posting salary ranges in your upcoming want ads. While you’re at it, why not start offering cash incentives to your team members who refer successful new hires? Your current employees will serve as great brand ambassadors and their knowledge of your company culture will help you recruit applicants that will make a good fit.

Freelancing is another option your organization will want to give more consideration, according to a recent report at the Fox Small Business Center. You mainly benefit by saving money and having a more flexible workforce. What’s more, many freelancers have quite an entrepreneurial spirit that can do wonders for rejuvenating your business.

The bottom line is that if you want to continue growing as a company, you need to start thinking big about hiring. You’ll be rewarded with an improved workforce and an enhanced reputation among jobseekers.

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