Facebook Finally Going to Give LinkedIn a Run for Their Money?

July 18th, 2012 by lclay Leave a reply »
Image from Crunchbase

Image from Crunchbase

LinkedIn better board the windows. Social giant Facebook is rumored to be close to releasing a job advertising service later this summer, according to a report by the WSJ. “Facebook Jobs” will be an aggregator that pulls in job postings from third party providers and makes them available in one place and creates a searchable database of jobs for users to browse. If the rumors are true, this could be a wildly popular service for many of Facebook’s 900,000,000 registered users.

The WSJ reports that Facebook plans to use the job postings service to boost engagement metrics initially, it most definitely will look to monetize recruiting as a revenue stream eventually creating a giant, cash-rich competitor for sites like Indeed and SimplyHired as well as LinkedIn and other more traditional recruiting services vendors. This will create another much needed revenue source for Facebook, which is dependent primarily on social ads and virtual payments at present.

With corporate job data, Facebook could the use social fabric it has created on users to target relevant jobs across its expansive network and could potentially provide a powerful global recruiting solution that will almost instantly rival LinkedIn. Many in the  talent acquisition community are welcoming the competition as LinkedIn has become expensive and since going public has tried desperately to monetize every bit of their data creating what some call an “unsocial social network”.

Let the games begin.

working on a job postings board that will launch later this summer, according to a report by the WSJ. “Facebook Jobs” will be an aggregator that pulls in job postings by third party providers and makes them available in one place and creates a searchable database of jobs for users to browse.
Advertisement

Comments are closed.